JM: And I remember thinking at that point, okay this is not the dumbest thing I've ever done. And moved down to Atlanta, and that's how these things happen. They're hipshot, rogue, loose cannon things that happen. They're not ever these very specific architectural perfect moves. I move down to Atlanta; I had no car, I was riding perpetual shotgun with my friend. Didn't drive anywhere. You know, asking your best friend for rides it's very taxing after a while. And then just started from there and you know look to play to 30 people and that turns into 90 people and then you sell out a place that holds 180. And you keep going from there.
Interviewer: Was that sort of a gradual progression, or was there a moment when you thought wow I’ve got it now. When was the lift off, or was there lift off?
The lift off was so gradual and so perfectly stepped for me, which actually we will review in a later chapter about how that can actually be bad for you eventually, but every month was significantly better than the last. For five years, every month was just better than the last in terms of the up ticks. So I mean, we went from — I remember 1999 my goal was to sell out this place called Eddie's Attic before Christmas and that place held 180. And we did it, and I did it. And I went, I've made it.